I design journeys people finish, and interfaces that feel premium.

I'm a product designer working with BenchBee, where I redesigned the whole interface and I'm building the design system. I focus on user journeys, onboarding and design systems that AI agents can read.

I've also worked with ZZenask and a handful of e-commerce brands, and I run research at Make Me Grow, interviewing French companies about how they use AI.

Before product, I spent three years in live events with VLS and others: from pushing flight cases to projection mapping for the Pan Arab Games and the Mont-Saint-Michel, then four months in Doha for the Qatar–Morocco Year of Culture.